At Spotify, we take data very seriously and we try to make every decision data-informed. When it comes to people data we have collected all the relevant components in one team, to make sure all sources and analysis can feed into each other and nothing falls between the cracks. Samsung gear fit 2 pro spotify app.
This is how we collect people data and put it to work
Our HR Insights team includes the People Analytics team, but also the teams that own our HR and Compensation & Benefits systems. Together, they build our data and insights foundation, they manage dashboards, make predictions and merge data from different systems to find patterns that are not possible to discover when each source is looked at separately.
When the rest of the HR professionals go about their work, they base their actions on data and “intuition” (also known as experience). Most of the time they take it from a dashboard or an existing source, or by setting up a new analysis that they share with the rest of the organization for best practice reuse. If they need support they turn to the HR Insights team for specialist help.
We bring the people data into all types of meetings and projects, it’s an integrated part of what we do whether it’s an HRBP managing long term strategic challenges with a lead team, or a Talent Acquisition partner looking to automate a process and improve the candidate experience.
We predict that any remaining lines between HR, HR Systems and People Analytics will keep getting more blurred over the years to come. We already see that the insights from combining our different systems and data sources make our HR work more efficient and effective.
Data point + Data point = More than two data points
Here is a concrete example of how combining data sources makes the result much more interesting than each piece on its own: When we get the results back from our employee survey we can see that engagement is higher in some parts of the organization. That’s good to know. But the figures get SO much more interesting when we combine them with information on to which extent managers have regular 1:1 meetings with their employees. It turns out that skipping these meetings too often is a dealbreaker for engagement. This is crucial information, and for every such data combination, we learn more about what works well and what needs to change.
The action is everything
This board is mostly used for issues with the app itself. You should get in touch with Spotify Artists, and someone from Spotify will be happy to help you. Osornios Rock Star 24. In a matter of minutes and without a single line of code, Zapier allows you to automatically send info between Google Analytics and Spotify. Connect Google Analytics + Spotify in Minutes It's easy to connect Google Analytics + Spotify.
We figure that one project where we can follow the data to determine the right action is better than ten projects where there is no analysis and thus no conclusions on what the right way forward is. This is the journey we are on. We go one data point at a time, making changes towards simplifying and automating everything that can be simplified and automated, so we can focus more on the things that can’t.
When it comes to evaluating your success as a creator, metrics matter which is why major audio platforms are giving creators direct access to streaming analytics for their content. Both Spotify and Apple Music have developed their own analytics dashboards to offer creators a high-level view of how their music is performing. By properly navigating these new dashboards, you’ll be able to uncover deeper insights into how you can improve your overall content strategy. Here’s an overview of the different analytics dashboards with a breakdown of which metrics matter most.
Spotify For Artists Streaming Analytics
In order to access streaming analytics on Spotify, you must first set up a Spotify for Artists account. Once an account has been created, you can log in and view Spotify’s streaming analytics that are broken down into 3 sections:
Audience
The ‘Audience’ section will give you a better understanding of who is listening to their music by providing more information about:
Songs
The ‘Song’ section will showcase streaming analytics specifically about track performance for your top 200 songs. Your songs will be organized by the number of streams they have received (from most to least). For each track you will be able to view the following metrics:
Similar to the ‘Audience’ section, you will be able to leverage time filters to view how the data has changed over time.
Playlists
Getting added to a Spotify playlist is key to reaching new listeners and growing your audience. This section allows you to track what different playlists your music is being added to. Similar to the ‘Song’ section, for each playlist you can view metrics for:
Apple Music For Artists Streaming Analytics
Earlier this year, Apple Music rolled out their own streaming analytics dashboard, Apple Music for Artists. Apple describes it as “everything you need to understand about your music’s impact across Apple Music and iTunes.” Similar to Spotify, Apple Music for Artists is broken into different sections:
Overview
From the main ‘Overview’ screen, you will see a general overview of your music’s performance. Artists will be able to review:
Spotify Analytics Spotify Analytics App Sync
Additionally, from the main ‘Overview’ screen Apple Music will automatically identify and highlight milestones and “all-time bests” via a feed (i.e. surpassing 1MM all time plays).
Trends
This is where users can access different line graphs to see how content trends over time.
Places
This section includes an interactive map where you can see where your listeners are located around the world. You can even click and zoom to access more specific information about countries and cities.
Spotify Playlist AnalyticsYour Music
Similar to Spotify, Apple Music’s playlists are key for content discovery. This section will give you a better understanding of what playlists are driving the most plays of your songs and the demographics of your top listeners.
Currently, Apple Music for Artists is in limited beta and has only been rolled out to a few thousand artists. Keep an eye out over the next few months for a larger roll-out.
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